Geocaching Map

User Problem / Opportunity

I noticed that new users had a meaningful "wow" moment when they saw how many geocaches were around them on the mobile app map, but the website only displayed search results as a list.

I created a proof-of-concept web map and shared it with leadership, sparking this project.

Responsibilities
User research
Prototyping & Iterating
Usability testing
Visual design

Role
Sole Product Designer

Project Timeline
3 months

Qualitative Research

The PM and I conducted user interviews with geocachers who used the existing web search functionality, and refined the data into 3 user archetypes.

February 15

Venue
New York, NY

March 15

Venue
New York, NY

Project One

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