Geocaching Map
User Problem / Opportunity
I noticed that new users had a meaningful "wow" moment when they saw how many geocaches were around them on the mobile app map, but the website only displayed search results as a list.
I created a proof-of-concept web map and shared it with leadership, sparking this project.
Responsibilities
User research
Prototyping & Iterating
Usability testing
Visual design
Role
Sole Product Designer
Project Timeline
3 months
Qualitative Research
The PM and I conducted user interviews with geocachers who used the existing web search functionality, and refined the data into 3 user archetypes.
February 15
Venue
New York, NY
March 15
Venue
New York, NY
Project One
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